Booked surveys for fire & security installers · Meta paid ads
Tertex runs Meta ads in your coverage area, calls and qualifies every enquiry, and books confirmed site surveys straight into your surveyor's diary, so the book grows at a steady rate without the owner being the one selling.
We do one thing: run Meta ads for fire and security installers and turn the enquiries into booked surveys. Not leads. Booked surveys.
We run paid Meta campaigns inside your coverage area, aimed at the people who actually buy this work: HMO landlords, block freeholders, letting agents, care home and nursery owners, publicans and independent commercial premises. We handle creative, copy, lead forms and testing.
An enquiry is useless until it's been qualified. Our team calls every one within minutes, confirms the decision maker, the premises, the system and the timeline, and books the survey straight onto your surveyor's calendar. We chase no-shows and rebook them.
We don't sell leads. We sell confirmed site surveys in the diary. Every week you see the booked surveys and the outcome of each one: installed, quoted, won, lost.
We only succeed when the book grows. We're measured on booked surveys and the contracts they turn into, not impressions, clicks or reach.
From cold traffic to booked surveys in five steps.
Once you hand over brand assets, accreditations and job photos, campaigns are live within five working days. First booked surveys typically land in week two or three; first closed job usually week four to eight, because a commercial survey carries a quote and a decision lag behind it.
We build and run Meta campaigns inside your agreed exclusive coverage area, aimed at HMO landlords, block freeholders, letting agents, care home and nursery owners, publicans and independent commercial premises. We write the creative and copy, build the lead forms and run the testing.
Every enquiry is called and qualified: is the caller the decision maker for the premises, is it inside the agreed territory, is the premises type in scope, and is there a confirmed date and time for the survey. Only a confirmed booking counts.
Qualified enquiries are booked straight onto your surveyor's calendar. We chase no-shows and rebook them so the slot isn't wasted. You attend the survey, quote and close the work.
Every week you see the booked surveys and the outcome of each one. That outcome data feeds back into the campaigns so lead quality compounds. Outcome feedback within 48 hours is a contract term; without it we're optimising blind.
Illustrative previews of the system in motion, not client testimonials.
Site surveys landing in your surveyor's calendar, week after week, not a list of names in an inbox.
Commercial jobs moving through the stages instead of stalling on the owner's desk.
Every lead spoken to before a surveyor drives out to a site.
Every new enquiry called back inside minutes, seven days a week.
No surprises. Here's the whole scope, both sides of the line.
Meta campaigns in your territory
Creative, copy, lead forms and testing, aimed at the property owners who buy this work.
Calling and qualifying every enquiry
Decision maker, premises, system, timeline, confirmed on the phone before anything is booked.
Booking surveys into your calendar
Qualified enquiries booked straight onto your surveyor's diary, with no-shows chased and rebooked.
Weekly reporting
The booked surveys and the outcome of every single one, every week.
Google Ads, SEO or website build
We don't offer it. If you need it, we'll say so and point you elsewhere.
Tender and bid writing
Tenders are a rigged game against firms with full-time bid writers. Not our fight.
Closing the sale
You quote and close the work. We fill the diary, not the contract.
Organic social or content
Not what we do. We run paid acquisition, not a content calendar.
Ad spend inside the fee
Ad spend is paid direct to Meta on your own card. We never touch it.
Work outside your territory
Outside the agreed exclusive area, we don't operate.
We fill the diary. The rest of the business is still yours, and a few of these are contract terms, not requests.
Ad spend, paid to Meta
On your own card, maintained without pause.
Attend the surveys we book
A booked survey you fail to attend still counts as delivered.
Quote and close the work
We generate the survey; you win the job.
Engineer capacity to deliver
If you can't install the work, more surveys just create a bottleneck.
Brand assets within 5 days
Logo, accreditations, job photos, access to Meta business assets.
One named person who replies fast
Replies within a working day, and outcome feedback within 48 hours.
We work with a specific type of fire and security business. If it's not you, we'll say so on the call.
BAFE-registered fire & security installer
Fire alarms, CCTV, intruder alarms, access control, emergency lighting, monitoring, commercial and landlord work, not domestic.
8 to 30 staff, regional operator
You operate regionally rather than nationally. You hold a maintenance book and you want it bigger.
Run by the owner or managing director
Often an ex-engineer who built the business off his own tools. There's usually no marketing person, and no salesperson or one who isn't working out.
Growth is lumpy and runs through you
Your pipeline is repeat customers, referrals and tenders you usually lose. There's no way to turn any of it up. That's the problem we fix.
Want a maintenance book worth something
In this sector the book is what the business is valued on, not the install revenue. You want recurring contracts added at a steady rate.
One-man band with no capacity
We generate more booked surveys than a single diary can absorb.
National operator
We work regionally, in agreed exclusive territories. If you cover the whole country, we're not the right tool.
Domestic-only installer
Our audiences are landlords, freeholders and commercial premises owners.
Chasing the cheapest possible lead
We sell qualified, booked surveys. That takes real ad spend and real qualification.
Expecting us to close the sale
We fill the diary. You still quote and close the work.
Can't share outcome data
Without 48-hour feedback on every survey, the system can't optimise. It's a contract term, not a request.
What's behind your pipeline
Media buying
Daily inside Meta, in your territory
Copywriting
Written for property owners and compliance buyers
Creative
Ads and lead forms built for this trade
Call team
Calls every enquiry, books the survey
Qualification
Decision maker, premises, system, timeline
Rebooking
No-shows chased and rebooked
Reporting
Booked surveys and outcomes, weekly
Account
One named person, replies within a working day
Book a short call to see whether you qualify for our booked-survey system. We'll walk through pricing and the details on the call, and we'll be straight with you. If it's not a fit, we'll say so.
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